I’ve been targeted by the Better Business Bureau to pay for their ratings for years.
They’ve even sent me creepy mailings telling me things were unsatisfactory on my website (even included printouts of pages with markup!). They direct me to an application form that is nothing more than a profile setup page which, after I fill it out, requires a $465 payment.
They set themselves up as an authority when that’s not what they are at all. They’re a company with salespeople who suck at disclosing to the public that members with high ratings also financially support BBB.
I’ve always suspected they only care about the money, and it annoys me when I receive the occasional email asking me why I’m not listed — to know they could give me a low rating that essentially bullies me into paying for a good one is infuriating.
I do not trust the BBB, and neither should anyone else.